Bianka is a lingerie brand developing in the Ukrainian market for many years. During this time, they managed to open more than ten stores and get the love of many customers.
Now there are many lingerie brands on the Ukrainian market, and the main task for the team was to create a new positioning for the old and new audience.
We've done a complete rebrand. The first stage is a brand strategy - we conducted a market and audience analysis, identified strengths and weaknesses, the primary audience groups, developed a new tone of communication, and presented information. The second stage is the development of a visual identity. We have restyled the logo, redesigned all types of packaging, optimized it. We also created new graphic elements that will allow us to implement a new brand strategy.
As a result, we got an updated and modern lingerie brand that meets the client's brief and helps complete business tasks.